The Project
Full creative support for Freddy Perez Jr.’s City Council campaign in the Bronx, NY. The goal was to refresh the candidate’s digital presence, energize his brand, and deliver multi-platform campaign assets for the June 2025 Democratic Primary. Required legal research to adhere to strict New York State & New York City Campaign rules and laws.

Project Overview
My role: Designer, Copywriter, Video Editor, Digital Strategist
Date: 2025 (4 months leading up to June Primary)
Scope: Website refresh & copy, motion graphics, video production & editing, Google ads, Instagram carousels, Facebook banner, Mailchimp SMS/email donation campaign, and a 30-second broadcast TV spot

Tools Used
Adobe Photoshop • Adobe InDesign • Adobe Rush • Adobe Premiere Pro